Economic Development Year in Review
2016 saw the Mission Economic Development Department tasked with a number of key objectives which included business retention and expansion (BRE), marketing and communications, investment attraction and workforce development. Here are some of year’s highlights and accomplishments:
- Twelve business tours were undertaken to give Mayor and Council a stronger understanding of the local business environment and associated opportunities and challenges facing our business community. Visits included Abstract Glass, Lumex Instruments and T-Lane Nation. Economic Development staff also joined the Mission Regional Chamber of Commerce for their business walks, adding even further depth to local business engagement efforts.
- Our marketing coverage included 26 blogs in the Biz-e-news (missionbizenews.ca), our web based publication for the business, investment and development community, gaining over 9,000 direct views. Articles focused on local business and project updates. Advertising included the Business in Vancouver Relocation Guide, Mission Visitor Guide and Fraser Valley Bald Eagle Festival Guide.
- Social media saw 1,200 followers join us on Twitter, with over 175,000 tweet impressions. We regularly update the community through the District of Mission’s Facebook page and Mission What’s On Magazine.
- We worked with the Mission Regional Chamber of Commerce and tourism consultants to investigate the creation of a Destination Marketing Organization (DMO) to oversee tourism for Mission. Until this strategy is finalized, we continue to sit on the Mission Tourism Committee and partner with the cooperative marketing group on the Scenic 7 route (from Coquitlam to Hope). The Mission Parks and Trails Guide was also updated and now includes Sayres Lake.
- Project initiatives have included working on the Official Community Plan, creating a Waterfront pre-development planning process, working with landowners and investors to advance development interest with the Silverdale Lands, and developing an industrial land expansion strategy.
- The Façade Improvement Grant applications saw three completions with The Friendship Centre, Decode Escape Room and Powerhouse Apartments.
- In line with the Districts commitment to technology-led growth, Telus began installing its fibre optic network, which will continue community wide until its estimated completion mid-2017. Additionally, the Economic Development Department partnered with the Sumas Regional Consortium for High Tech to develop a regional tech development strategy, technology based job portal, and began work on the first Regional Fraser Valley Tech Forum.
- The team worked with several large business owners to advance their expansion needs and continued to assist with the daily requests and queries of local businesses.
- Mission saw 22 film productions, with a total of 58 film days in 2016, including Riverdale, Jingle All the Way and Scorched Earth; bringing an estimated $259,177.00 to the local economy.
- The Economic Development Select Committee was reestablished as an advisory body to Council, with eleven appointments made. They made their first presentation to Council in October 2016, with focus areas including the Waterfront, industrial lands and improved transportation networks.