As the Mission tourism business plan takes shape, we are pleased to announce an immediate win for the local tourism stakeholders as we implement the Google Destination Marketing Organization Partnership Program. This will allow any business that has a direct or supporting connection to the tourism industry to immediately claim their business via Google, maximizing their search potential with visitors.
As a Trusted Verifier and with our hands on the latest technology, Tourism Mission will also provide a 360° image inside the business to ensure maximum Google search optics and to give potential customers a sneak peek of the interior of our local businesses.
Much of the data currently available via Google maps and local search is supplemented through the Google My Business profile, providing additional information such as opening hours, phone number, photographs and website details. In order to keep this information relevant and up-to-date a business must claim their listing by verifying ownership. This process takes on average 6-8 weeks for written notification through the mail- with Tourism Mission you are verified on the spot!
So who can use this service? Pretty much the majority of businesses and events organizations in town, as many either directly or indirectly serve the tourism industry. So whether it is a direct tourism attraction such as Mission Raceway Park, an event organizer such as the Mission Folk Music Festival, or a unique store or restaurant, all are eligible.
“This will help to build our community profile and increase the visibility of those businesses who do not currently have a strong online presence” advised Clare Seeley, Manager of Tourism, “It also ensures visitors and locals have access to accurate business data and forms part of the long term strategy of ensuring visitor service information can be accessed through a range of multi-media platforms”.
Interested in claiming your Google my Business Listing? Contact Clare Seeley at firstname.lastname@example.org
Did you Know?
- There are more than 1 billion monthly active users of Google Maps
- On average 41% of searches result in an on-site visit
- Listings with photos or 360° imagery are twice as likely to generate interest.